Alltold

Alltold, established by Responsible AI experts from Google, is a pioneering AI firm dedicated to quantifying and reducing bias in advertisements, television programs, films, and generative AI content on a large scale. As a brand committed to inclusivity and embracing diverse narratives, it required an identity that was welcoming and inspiring. We developed an expanded color palette and maintained a streamlined logo design. The use of a softened, approachable lowercase name reinforces a sense of honesty and trust. The logomark draws inspiration from characters commonly seen in coding, while subtly suggesting a sense of elevation. The single-story 'a' simplifies the wordmark into two visual elements, resembling ones and zeros.

alltold.com

project developed while at Tungsten Branding