The Prudent Home

The Prudent Home is a startup general contracting business specializing in high-end residential construction. Their design driven method centers around form, function, and a clear and concise process. This motto also inspired the design of the identity. With a customized typeface, a steely color palette, and a subtle, abstract outline of a home, we landed on something that is simple and upscale.

theprudenthome.com