logo | identity | brand guidelines
logo | identity | brand guidelines
The Orlando Eye Institute had outgrown their brand in several ways and was in need of a reinvention in order to grow and expand their services. Business focused on ophthalmology and oculofacial plastic surgery, so we wanted to create an identity that evoked a cool, fresh, and comfortable experience. By blending traditional eye chart visuals with a structured, slab serif font, we developed a logo that captures the essence of what Remagin does. Combined with cool colors and a pop of yellow, the overall brand conveys a sense of comfort and trust that isn't too medical.
project developed while at Tungsten Branding
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