Triia

Triia's mission is to to elevate and showcase the talents of Native American artists in a regional, national, and international marketplace. We wanted to create an identity that clearly expressed who Triia was with a nod to culture and collaboration. The custom logotype is flowy and approachable, while the double 'ii' in Triia is meant to convey community. We also developed an extended color palette so that the brand would be flexible as they move into sub brands, collateral, and merchandise.

triia.com

project developed while at Tungsten Branding