Tungsten Branding

Refreshing your own brand can be a daunting task. However, after a certain amount of time, the need becomes inevitable. As a naming agency, Tungsten was in the business of turning ideas into meaningful word combinations and providing brand clarity for their clients—a kind of alchemy. We ran with the concept of using the periodical table of elements as the visual base for a new visual brand language. The logo kept the lightbulb, Tungsten's namesake, and became more modern with a clean font and a revamped color palette. Small tweaks can go a long way when they are well orchestrated and intentional.

tungstenbranding.com

project developed while at Tungsten Branding