Vida Vibe

This fun-loving, Florida brand wanted to branch out of the volleyball court and expand into lifestyle apparel while growing their customer base. The task was to recreate the Pura Vida brand, a name with market saturation, into something unique that embodied the owners' beachy spirit. The new Vida Vibe brand identity was developed to reflect the colors of the ocean in a fun and dynamic way that allowed the brand to grow and expand into a variety of markets.  

vidavibe.com

project developed while at Tungsten Branding